cam a22 2 4500 390170097 CHVBK 20201009043204.0 cr nn|008mamaa 161201s2016 xxk||||-s---- 0 0|eng-d autom. Import ab Springer MARC Records 08.03.2017/BUME 978-1-137-58600-1 ebook 10.1057/978-1-137-58600-1 doi (IDSSG)000879958 (LIBIB)000403205 Springer ger SzZuIDS HSG rda HD62.25 658.022 23 Schwass Joachim Verfasser aut Wise Family Business Family Identity Steering Brand Success by Joachim Schwass, Anne-Catrin Glemser London Palgrave Macmillan UK 2016 1 Online-Ressource text file PDF rda Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. . Business Small business Family-owned business enterprises Leadership Social responsibility of business Glemser Anne-Catrin Verfasser aut Printed edition 9781137585998 https://doi.org/10.1057/978-1-137-58600-1 Full text for the University of St. Gallen BK020053 XK020053 XK020000 noalma ids I fhlseb libib X bw FL IDSSG HSG HSG ONL HONL000879958 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus IDSSG 100 1- Schwass Joachim Verfasser aut IDSSG 700 1- Glemser Anne-Catrin Verfasser aut IDSSG 776 08 Printed edition 9781137585998 IDSSG 856 40 https://doi.org/10.1057/978-1-137-58600-1 Full text for the University of St. Gallen LIBIB 100 1- Schwass Joachim 1950- (DE-588)133924386 Verfasser aut LIBIB 700 1- Glemser Anne-Catrin Verfasser aut LIBIB 856 -- http://dx.doi.org/10.1057/978-1-137-58600-1 Download für Uni Volltext SWISSBIB 368985652