cam a22 4 4500 390170739 CHVBK 20201009043205.0 cr ||||||||||| 161201s2016 gw s 00 eng autom. Import ab Springer MARC Records 08.03.2017/BUME 978-3-319-41519-2 E-Book 978-3-319-41518-5 Druckausgabe 10.1007/978-3-319-41519-2 doi (LIBIB)000403416 (IDSSG)000882411 Springer ger LI-VaLIL FLFHL rda HF5415.5-HF5415.53 658.812 23 DEAGI9C2A52D76CEAB043C1258054005C30AC iCapture Kucuk S. Umit Verfasser aut Brand hate navigating consumer negativity in the digital world by S. Umit Kucuk Cham Springer International Publishing 2016 Online-Ressource text file PDF rda This book focuses on the concept of "brand hate” and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Consumer hostility and hate is not hidden and silent but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards as a result of the Internet's democratic architecture. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. Finally, it provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior. S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 "Citation of Excellence” award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals Business Internet marketing Industrial management Public relations Customer relations Management Emotions Printed edition 9783319415185 http://dx.doi.org/10.1007/978-3-319-41519-2 Download für Uni Volltext BK020053 XK020053 XK020000 fhlseb libib X noalma ids I bw FL IDSSG HSG HSG ONL HONL000882411 LIBIB FLFHL FLFHL OL - NELFHL1702 Zugriff nur vom Uni-Campus LIBIB 100 1- Kucuk S. Umit Verfasser aut LIBIB 856 -- http://dx.doi.org/10.1007/978-3-319-41519-2 Download für Uni Volltext IDSSG 100 1- Kucuk S. Umit Verfasser aut IDSSG 776 08 Printed edition 9783319415185 IDSSG 856 40 https://doi.org/10.1007/978-3-319-41519-2 Full text for the University of St. Gallen SWISSBIB 390170739