caa a22 4500 397524544 CHVBK 20180308164641.0 cr unu---uuuuu 161202e19951101xx s 000 0 eng 10.2307/3097043 doi (NATIONALLICENCE)oxford-10.2307/3097043 Recruiting Strangers and Friends: Moral Shocks and Social Networks in Animal Rights and Anti-Nuclear Protests [Elektronische Daten] [James M. Jasper, Jane D. Poulsen] Recent work on social movement recruitment emphasizes the importance of pre-existing social networks and underestimates that of cognitive cultural messages, which are sometimes transmitted across these networks, but at other times are broadcast to strangers. In the absence of networks, moral shocks may be necessary for recruiting strangers, and the most effective ones are conveyed by powerful condensing symbols. Even those researchers who have examined the "frames” necessary for recruitment have been unduly influenced by the social-network exemplar, overlooking broader cultural "themes” in society at large. Through surveys of animal rights and anti-nuclear protestors, we distinguish two mechanisms of recruitment to protest, one based primarily on appeals to new recruits, the other on activating existing networks. Fewer animal rights protestors rated family, friends, and previous activism in other causes as reasons for their animal rights participation; they were often recruited directly by moral shocks in the form of visual and verbal rhetoric. © 1995 Society for the Study of Social Problems, Inc. Politics and Social Movements nationallicence Jasper James M. New York University aut Poulsen Jane D. New York University aut Social Problems Oxford University Press 42/4(1995-11-01), 493-512 0037-7791 42:4<493 1995 42 socpro https://doi.org/10.2307/3097043 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.2307/3097043 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Jasper James M. New York University aut NATIONALLICENCE 700 1- Poulsen Jane D. New York University aut NATIONALLICENCE 773 0- Social Problems Oxford University Press 42/4(1995-11-01), 493-512 0037-7791 42:4<493 1995 42 socpro Metadata rights reserved CC BY-NC-4.0 http://creativecommons.org/licenses/by-nc/4.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-oxford