caa a22 4500 397547722 CHVBK 20180308164742.0 cr unu---uuuuu 161202e199603 xx s 000 0 eng 10.1093/heapro/11.1.41 doi (NATIONALLICENCE)oxford-10.1093/heapro/11.1.41 MILBURN KATHRYN Health Education Board for Scotland, Edinburgh, UK The importance of lay theorising for health promotion research and practice [Elektronische Daten] [KATHRYN MILBURN] The paper argues that, in the present state of the art, there is a need for a much more flexible approach to theory building in health promotion. The development of the field has been paralleled by an appreciation of the importance of the social and cultural context in under- standing health and health behaviour. This argues both for a shift in methods and a shift in the theoretical and philosophical approaches underpinning these methods. Principally, the need to bring back culture, and the failures of existing theory to tap into the richness, complexity and diversity of human experience, argue for a theorising which will reveal lay structures of thought underpinning everyday health-relevant behaviour. © Oxford University Press Articles nationallicence health behaviour nationallicence health promotion nationallicence lay theorizing nationallicence Health Promotion International Oxford University Press 11/1(1996-03), 41-46 0957-4824 11:1<41 1996 11 heapro https://doi.org/10.1093/heapro/11.1.41 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1093/heapro/11.1.41 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- MILBURN KATHRYN Health Education Board for Scotland, Edinburgh, UK NATIONALLICENCE 773 0- Health Promotion International Oxford University Press 11/1(1996-03), 41-46 0957-4824 11:1<41 1996 11 heapro Metadata rights reserved CC BY-NC-4.0 http://creativecommons.org/licenses/by-nc/4.0 nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-oxford