The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role ?

Verfasser / Beitragende:
[B. Müller, L. Florès, M. Agrebi, J.-L. Chandon]
Ort, Verlag, Jahr:
2008
Enthalten in:
Journal of Advertising Research, 48/3(2008), 465-472
Format:
Artikel (online)
ID: 439442397