Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions

Verfasser / Beitragende:
[B.S. Ivens, C. Pardo]
Ort, Verlag, Jahr:
2007
Enthalten in:
Industrial Marketing Management, 34/4(2007-05), 470 - 482
Format:
Artikel
ID: 439472946