Attitudes towards Luxury Products, Counterfeits and Imitations: An Exploratory Study of Personal and Company-Controlled Variables

Verfasser / Beitragende:
[B. Müller, B. Kocher, V. Chauvet]
Ort, Verlag, Jahr:
2006
Enthalten in:
35th Annual Conference of the European Marketing Academy
Format:
Artikel
ID: 439513731