Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory
Gespeichert in:
Verfasser / Beitragende:
[M. Birk, B.S. Ivens, M. Paulssen]
Ort, Verlag, Jahr:
2007
Enthalten in:
Proceedings of the 36th EMAC Conference, Iceland, May 22-25, 2007
Format:
Artikel