Value-Based CRM

The Interaction of the Triad of Marketing, Financial Management, and IT

Verfasser / Beitragende:
[Martin Gneiser]
Ort, Verlag, Jahr:
2010
Enthalten in:
Business & Information Systems Engineering, 2/2(2010-04-01), 95-103
Format:
Artikel (online)
ID: 445135662