Exploring the relationship between marketing and supply chain management: introduction to the special issue

Verfasser / Beitragende:
[John Mentzer, Greg Gundlach]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/1(2010-02-01), 1-4
Format:
Artikel (online)
ID: 445136219