Demand and supply integration: a conceptual framework of value creation through knowledge management

Verfasser / Beitragende:
[Terry Esper, Alexander Ellinger, Theodore Stank, Daniel Flint, Mark Moon]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/1(2010-02-01), 5-18
Format:
Artikel (online)
ID: 445136227