Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

Verfasser / Beitragende:
[Matthew Waller, Brent Williams, Andrea Tangari, Scot Burton]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/1(2010-02-01), 105-117
Format:
Artikel (online)
ID: 445136251