Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

Verfasser / Beitragende:
[Robert Peterson, Jaeseok Jeong]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/6(2010-12-01), 677-690
Format:
Artikel (online)
ID: 445136316