An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Gespeichert in:
Verfasser / Beitragende:
[Babu John Mariadoss, Raj Echambadi, Mark Arnold, Vishal Bindroo]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/6(2010-12-01), 704-719
Format:
Artikel (online)
Online Zugang: