Towards an empirically based taxonomy of buyer-seller relations in business markets

Verfasser / Beitragende:
[Charles Wong, Ian Wilkinson, Louise Young]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/6(2010-12-01), 720-737
Format:
Artikel (online)
ID: 445136340