A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power
Gespeichert in:
Verfasser / Beitragende:
[Yany Grégoire, Daniel Laufer, Thomas Tripp]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/6(2010-12-01), 738-758
Format:
Artikel (online)
Online Zugang: