Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust

Verfasser / Beitragende:
[Peter Darke, Laurence Ashworth, Kelley Main]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/3(2010-06-01), 347-362
Format:
Artikel (online)
ID: 445136413