Brand related information as context: the impact of brand name characteristics on memory and choice

Verfasser / Beitragende:
[Sridhar Samu, H. Shanker Krishnan]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/4(2010-08-01), 456-470
Format:
Artikel (online)
ID: 445136464