The effects of attribute concreteness and prominence on selective processing, choice, and search experience

Verfasser / Beitragende:
[Ying Jiang, Girish Punj]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/4(2010-08-01), 471-489
Format:
Artikel (online)
ID: 445136472