A customer perspective on product eliminations: how the removal of products affects customers and business relationships

Verfasser / Beitragende:
[Christian Homburg, Andreas Fürst, Jana-Kristin Prigge]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/5(2010-10-01), 531-549
Format:
Artikel (online)
ID: 445136545