Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Verfasser / Beitragende:
[Ahmad Daryanto, Ko de Ruyter, Martin Wetzels, Paul Patterson]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/5(2010-10-01), 604-616
Format:
Artikel (online)
ID: 445136596