Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Gespeichert in:
Verfasser / Beitragende:
[Lianxi Zhou, Zhiyong Yang, Michael Hui]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/2(2010-04-01), 202-218
Format:
Artikel (online)
Online Zugang: