Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Verfasser / Beitragende:
[Rajan Varadarajan]
Ort, Verlag, Jahr:
2010
Enthalten in:
Journal of the Academy of Marketing Science, 38/2(2010-04-01), 119-140
Format:
Artikel (online)
ID: 445136618