caa a22 4500 445314524 CHVBK 20180317142641.0 cr unu---uuuuu 170323e20110101xx s 000 0 eng 10.1007/s10552-010-9683-6 doi (NATIONALLICENCE)springer-10.1007/s10552-010-9683-6 Is it time to change the stereotype of cancer: the expert view [Elektronische Daten] [Alice Simon, Jane Wardle, Anne Miles] Objectives: Negative public attitudes towards cancer may contribute to delays in presentation and present barriers to providing quality care. This study explored the views of cancer experts regarding the content of public health messages to improve public attitudes to cancer. Methods: Twenty-one healthcare professionals (HCPs) from a range of backgrounds took part took part in interviews. Interview transcripts were evaluated using thematic analysis focusing on the HCPs views of the prevailing negative stereotype of cancer patients and their recommendations for cancer awareness campaigns that could redress this view. Results: HCPs contrasted the progress that had been made in the effective management of cancer with popular stereotypes and media representations. Information quality and supply were identified as barriers to changing the cancer stereotype held by the public. Conclusions: HCPs believe there is a need for more information about cancer in the public domain and it should focus on providing more balanced messages that include information about the improvements that have been achieved in preventing and treating cancer. Springer Science+Business Media B.V., 2010 Public health nationallicence Health education nationallicence Cancer nationallicence Simon Alice Cancer Research UK Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, 1-19 Torrington Place, WC1E 6BT, London, UK aut Wardle Jane Cancer Research UK Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, 1-19 Torrington Place, WC1E 6BT, London, UK aut Miles Anne Cancer Research UK Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, 1-19 Torrington Place, WC1E 6BT, London, UK aut Cancer Causes & Control Springer Netherlands 22/1(2011-01-01), 135-140 0957-5243 22:1<135 2011 22 10552 https://doi.org/10.1007/s10552-010-9683-6 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10552-010-9683-6 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Simon Alice Cancer Research UK Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, 1-19 Torrington Place, WC1E 6BT, London, UK aut NATIONALLICENCE 700 1- Wardle Jane Cancer Research UK Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, 1-19 Torrington Place, WC1E 6BT, London, UK aut NATIONALLICENCE 700 1- Miles Anne Cancer Research UK Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, 1-19 Torrington Place, WC1E 6BT, London, UK aut NATIONALLICENCE 773 0- Cancer Causes & Control Springer Netherlands 22/1(2011-01-01), 135-140 0957-5243 22:1<135 2011 22 10552 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer