caa a22 4500 445327014 CHVBK 20180317142724.0 cr unu---uuuuu 170323e20110801xx s 000 0 eng 10.1007/s11162-010-9203-2 doi (NATIONALLICENCE)springer-10.1007/s11162-010-9203-2 Can Lottery Incentives Boost Web Survey Response Rates? Findings from Four Experiments [Elektronische Daten] [Jerold Laguilles, Elizabeth Williams, Daniel Saunders] Institutions of higher education rely on student surveys for a number of purposes, including planning, assessment, and research. Web surveys are especially prevalent given their ease of use and low-cost; yet, obtaining a high response rate is a challenge. Although researchers have investigated the use of incentives in traditional mail surveys, studies investigating the impact of lottery incentives on web survey response rates are limited. In this study, four separate web survey experiments were conducted to measure the effectiveness of lottery-based incentives in a college student population in the United States. Findings reveal that the lottery incentives not only positively impacted response rates but also exerted differential effects by gender. The results have practical implications for higher education researchers who conduct web surveys of college students. Springer Science+Business Media, LLC, 2010 Response rates nationallicence Lottery incentives nationallicence Web survey nationallicence Survey research nationallicence Leverage-salience theory nationallicence Laguilles Jerold Institutional Research, Springfield College, 263 Alden Street, 01109-3797, Springfield, MA, USA aut Williams Elizabeth Student Assessment Research and Evaluation Office, Higher Education Program—Educational Policy, Research and Administration, University of Massachusetts Amherst, Amherst, MA, USA aut Saunders Daniel Student Assessment Research and Evaluation Office, Higher Education Program—Educational Policy, Research and Administration, University of Massachusetts Amherst, Amherst, MA, USA aut Research in Higher Education Springer Netherlands 52/5(2011-08-01), 537-553 0361-0365 52:5<537 2011 52 11162 https://doi.org/10.1007/s11162-010-9203-2 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11162-010-9203-2 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Laguilles Jerold Institutional Research, Springfield College, 263 Alden Street, 01109-3797, Springfield, MA, USA aut NATIONALLICENCE 700 1- Williams Elizabeth Student Assessment Research and Evaluation Office, Higher Education Program—Educational Policy, Research and Administration, University of Massachusetts Amherst, Amherst, MA, USA aut NATIONALLICENCE 700 1- Saunders Daniel Student Assessment Research and Evaluation Office, Higher Education Program—Educational Policy, Research and Administration, University of Massachusetts Amherst, Amherst, MA, USA aut NATIONALLICENCE 773 0- Research in Higher Education Springer Netherlands 52/5(2011-08-01), 537-553 0361-0365 52:5<537 2011 52 11162 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer