caa a22 4500 445359595 CHVBK 20180317142911.0 cr unu---uuuuu 170323e20110301xx s 000 0 eng 10.1007/s10100-009-0133-z doi (NATIONALLICENCE)springer-10.1007/s10100-009-0133-z Wu Desheng Reykjavik University, Menntavegur 1, 101, Reykjavík, Iceland aut Joint pricing-servicing decision and channel strategies in the supply chain [Elektronische Daten] [Desheng Wu] This paper investigates the equilibrium behavior of a two-echelon supply chain in four channel strategies: (i) vertical integration, (ii) vertical Nash (iii) manufacturer's Stackelberg and (vi) retailer's Stackelberg. We examine the price and service level decision for each of the above four channel strategies in two cases: (i) Simultaneous service-level decision: Here, the manufacturer and retailer simultaneously choose a service level. (ii) Sequentially service-level decision: Here, the manufacturer and retailer sequentially choose a service level. We model the demand as a deterministic linear function of retailer's price and both manufacturer's and retailer's service levels. We discuss the optimal configuration from each individual's perspective for each of the above channel strategies. We show that vertical integration dominates other strategies and leads to the highest service level but lowest retail price among various channel coordination policies considered here. We yield several conclusions about the provision of service level by each supply chain individual to coordinate the channel. Springer-Verlag, 2010 Supply chain nationallicence Game theory nationallicence Integration nationallicence Stackelberg nationallicence Central European Journal of Operations Research Springer-Verlag 19/1(2011-03-01), 99-137 1435-246X 19:1<99 2011 19 10100 https://doi.org/10.1007/s10100-009-0133-z text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10100-009-0133-z text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Wu Desheng Reykjavik University, Menntavegur 1, 101, Reykjavík, Iceland aut NATIONALLICENCE 773 0- Central European Journal of Operations Research Springer-Verlag 19/1(2011-03-01), 99-137 1435-246X 19:1<99 2011 19 10100 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer