caa a22 4500 445796928 CHVBK 20180317145128.0 cr unu---uuuuu 170323e20110501xx s 000 0 eng 10.1007/s10620-010-1554-1 doi (NATIONALLICENCE)springer-10.1007/s10620-010-1554-1 Reduced Effectiveness of Standard Recruitment for Deceased Organ Donor Registration: The Need for Population-Specific Recruitment Materials [Elektronische Daten] [Patricia Zheng, Rachel Kornfield, Cathy Olmo, Jennifer Guy, John Inadomi, Scott Biggins] Background: The low rate of deceased donor organ donation limits the availability of life-saving transplants. Transplant candidate caregivers are an under-utilized but potentially devoted pool of advocates who themselves may be recruited to register for deceased organ donation. Aims: To compare the effectiveness of recruitment materials in Transplant Candidate Caregivers (TCC) and San Francisco Bay Area Health Fair Attendees (HFA). Methods: Each subject was given a California Transplant Donor Network educational pamphlet and cohort-coded registration materials. The primary outcome was the number of new registrations per recruitment packet distributed. Results: A total of 232 recruitment packets were distributed; 116 to each of the two cohorts. The TCC group was more likely to be older (49 vs. 45, p=0.05), female (71 vs. 63%, p=0.2), Hispanic (21 vs. 5%, 0.001), married (75 vs. 33%, p<0.0001), and less educated (p=0.007). Despite demographic differences, the two groups had similar prior donor registration rates (40% TCC vs. 50% HFA, p=0.11). However, with a minimum 2-week follow-up, the number of new registrations was only nine in the TCC cohort as compared to 38 in the HFA cohort (0.33 vs. 0.80 new registrations/packet, p<0.0001). Conclusions: The effectiveness of standard deceased donor registration recruitment materials is reduced in Transplant Candidate Caregivers as compared to Health Fair Attendees. This reduced efficacy may be due to dissimilar demographics, psychosocial status at time of recruitment, and beliefs about organ donation. Development of audience specific recruitment materials may improve efforts to register Transplant Candidate Caregivers for deceased organ donation. The Author(s), 2011 Tissue and organ procurement nationallicence Organ donor nationallicence Recruitment nationallicence Organ transplantation nationallicence Registration nationallicence Zheng Patricia Division of Gastroenterology, University of California San Francisco, San Francisco, CA, USA aut Kornfield Rachel Division of Gastroenterology, University of California San Francisco, San Francisco, CA, USA aut Olmo Cathy California Transplant Donor Network, Oakland, CA, USA aut Guy Jennifer Division of Gastroenterology, University of California San Francisco, San Francisco, CA, USA aut Inadomi John Division of Gastroenterology, University of Washington, Seattle, WA, USA aut Biggins Scott Division of Gastroenterology, University of Colorado Denver, 1635 Aurora Court MS B154, 7th Floor AO Pavilion, 80045, Aurora, CO, USA aut Digestive Diseases and Sciences Springer US; http://www.springer-ny.com 56/5(2011-05-01), 1535-1541 0163-2116 56:5<1535 2011 56 10620 https://doi.org/10.1007/s10620-010-1554-1 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10620-010-1554-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Zheng Patricia Division of Gastroenterology, University of California San Francisco, San Francisco, CA, USA aut NATIONALLICENCE 700 1- Kornfield Rachel Division of Gastroenterology, University of California San Francisco, San Francisco, CA, USA aut NATIONALLICENCE 700 1- Olmo Cathy California Transplant Donor Network, Oakland, CA, USA aut NATIONALLICENCE 700 1- Guy Jennifer Division of Gastroenterology, University of California San Francisco, San Francisco, CA, USA aut NATIONALLICENCE 700 1- Inadomi John Division of Gastroenterology, University of Washington, Seattle, WA, USA aut NATIONALLICENCE 700 1- Biggins Scott Division of Gastroenterology, University of Colorado Denver, 1635 Aurora Court MS B154, 7th Floor AO Pavilion, 80045, Aurora, CO, USA aut NATIONALLICENCE 773 0- Digestive Diseases and Sciences Springer US; http://www.springer-ny.com 56/5(2011-05-01), 1535-1541 0163-2116 56:5<1535 2011 56 10620 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer