caa a22 4500 445822279 CHVBK 20180317145247.0 cr unu---uuuuu 170323e20110201xx s 000 0 eng 10.1007/s00779-010-0300-1 doi (NATIONALLICENCE)springer-10.1007/s00779-010-0300-1 Effect of use contexts on the continuous use of mobile services: the case of mobile games [Elektronische Daten] [Ting-Peng Liang, Yi-Hsuan Yeh] As mobile services become more popular and people can use them virtually anywhere, research on the effect of use contexts is gaining more attention. This research presents results from a study of continuous use of mobile services in different use contexts as defined by task and consumption place. Using mobile games as an example, the authors proposed a research model that augments current technology adoption theories to fit the hedonic nature of mobile games. The results from conducting an online survey indicate that contextual factors have significant moderating effect on the intention to play mobile games. The diverse lifestyles of users also have different attitudes and concerns regarding using mobile services. The findings suggest that service providers need to take into account the impact of use contexts and the needs of specific users when they design mobile services. Springer-Verlag London Limited, 2010 Mobile services nationallicence Mobile games nationallicence Use contexts nationallicence Technology acceptance model nationallicence Theory of reasoned action nationallicence Liang Ting-Peng Department of Information Management, National Sun Yat-sen University, Kaohsiung, Taiwan aut Yeh Yi-Hsuan Department of Information Management, National Sun Yat-sen University, Kaohsiung, Taiwan aut Personal and Ubiquitous Computing Springer-Verlag 15/2(2011-02-01), 187-196 1617-4909 15:2<187 2011 15 779 https://doi.org/10.1007/s00779-010-0300-1 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s00779-010-0300-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Liang Ting-Peng Department of Information Management, National Sun Yat-sen University, Kaohsiung, Taiwan aut NATIONALLICENCE 700 1- Yeh Yi-Hsuan Department of Information Management, National Sun Yat-sen University, Kaohsiung, Taiwan aut NATIONALLICENCE 773 0- Personal and Ubiquitous Computing Springer-Verlag 15/2(2011-02-01), 187-196 1617-4909 15:2<187 2011 15 779 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer