caa a22 4500 445862858 CHVBK 20180317145448.0 cr unu---uuuuu 170323e20111101xx s 000 0 eng 10.1007/s10997-009-9126-5 doi (NATIONALLICENCE)springer-10.1007/s10997-009-9126-5 Knowledge attributes and the choice of knowledge transfer mechanism in networks: the case of franchising [Elektronische Daten] [Josef Windsperger, Nina Gorovaia] In this paper we develop a knowledge-based view on the choice of knowledge transfer mechanisms in franchising that integrates results from the information richness theory. Starting from the information richness theory we argue that tacitness of system knowledge, operationalized by codifiability, teachability and complexity, determines the information richness of the knowledge transfer mechanisms of franchising firms. We examine the following hypotheses: (1) If the franchisor's knowledge is characterized by a high degree of codifiability and teachability and a low degree of complexity, knowledge transfer mechanisms with a lower degree of information richness are used; (2) If the franchisor's knowledge is characterized by a high degree of complexity and a low degree of codifiability and teachability, knowledge transfer mechanisms with a higher degree of information richness are used. We test these hypotheses by using data from 52 franchising firms in the Austrian franchise sector. The data provide support for the hypotheses. Springer Science+Business Media, LLC., 2010 Knowledge transfer nationallicence Information richness nationallicence Knowledge-based view of the firm nationallicence Tacitness of knowledge nationallicence Franchising nationallicence Windsperger Josef Center for Business Studies, University of Vienna, Brünner Str. 72, 1210, Vienna, Austria aut Gorovaia Nina Frederick University Cyprus, 7, Υ. Frederikou Str. Pallouriotissa, 1036, Nicosia, Cyprus aut Journal of Management & Governance Springer US; http://www.springer-ny.com 15/4(2011-11-01), 617-640 1385-3457 15:4<617 2011 15 10997 https://doi.org/10.1007/s10997-009-9126-5 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10997-009-9126-5 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Windsperger Josef Center for Business Studies, University of Vienna, Brünner Str. 72, 1210, Vienna, Austria aut NATIONALLICENCE 700 1- Gorovaia Nina Frederick University Cyprus, 7, Υ. Frederikou Str. Pallouriotissa, 1036, Nicosia, Cyprus aut NATIONALLICENCE 773 0- Journal of Management & Governance Springer US; http://www.springer-ny.com 15/4(2011-11-01), 617-640 1385-3457 15:4<617 2011 15 10997 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer