caa a22 4500 445864354 CHVBK 20180317145453.0 cr unu---uuuuu 170323e20110201xx s 000 0 eng 10.1007/s11119-009-9150-0 doi (NATIONALLICENCE)springer-10.1007/s11119-009-9150-0 The role of communication and co-operation in the adoption of precision farming [Elektronische Daten] [T. Kutter, S. Tiemann, R. Siebert, S. Fountas] Research on Precision Farming (PF) relates the adoption of PF primarily to economic incentives as well as farm attributes, whereas social factors are commonly ignored. Therefore, the present study analyses the importance of farmers' communication and co-operation strategies in the adoption of PF and their relation to farm attributes. Forty-nine qualitative interviews with stakeholders from the agricultural sector were conducted. The survey was based in Germany where most interviews took place and reflected with findings from the Czech Republic, Denmark and Greece. It is revealed that farms differ in their communication strategies depending on farm size. Joint investment in PF was only reported from some regions. It can be assumed that agricultural contractors will be major driving forces behind the adoption of PF over the next 10years, especially in areas with smaller-sized farms. Agricultural data processing by service providers is seen as a common issue. Concerns regarding potential data misuse, over-regulation and software compatibility were raised. Springer Science+Business Media, LLC, 2009 Technology assessment nationallicence Contractors nationallicence Innovation nationallicence Interviews nationallicence Kutter T. Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84, 15374, Müncheberg, Germany aut Tiemann S. Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84, 15374, Müncheberg, Germany aut Siebert R. Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84, 15374, Müncheberg, Germany aut Fountas S. Farm Mechanization Lab, Crop Sciences and Rural Environment, University of Thessaly, Fytoko Street, 38446, Nea Ionia, Greece aut Precision Agriculture Springer US; http://www.springer-ny.com 12/1(2011-02-01), 2-17 1385-2256 12:1<2 2011 12 11119 https://doi.org/10.1007/s11119-009-9150-0 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11119-009-9150-0 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Kutter T. Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84, 15374, Müncheberg, Germany aut NATIONALLICENCE 700 1- Tiemann S. Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84, 15374, Müncheberg, Germany aut NATIONALLICENCE 700 1- Siebert R. Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84, 15374, Müncheberg, Germany aut NATIONALLICENCE 700 1- Fountas S. Farm Mechanization Lab, Crop Sciences and Rural Environment, University of Thessaly, Fytoko Street, 38446, Nea Ionia, Greece aut NATIONALLICENCE 773 0- Precision Agriculture Springer US; http://www.springer-ny.com 12/1(2011-02-01), 2-17 1385-2256 12:1<2 2011 12 11119 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer