caa a22 4500 445871660 CHVBK 20180317145513.0 cr unu---uuuuu 170323e20111101xx s 000 0 eng 10.1007/s10824-011-9149-z doi (NATIONALLICENCE)springer-10.1007/s10824-011-9149-z DVD sales and the R-rating puzzle [Elektronische Daten] [David Lang, David Switzer, Brandon Swartz] In the last decade, attendance at movie theaters has been relatively stagnant, while sales of digital versatile discs (DVDs) have grown dramatically. In this paper, we look at the factors determining sales of individual DVDs in the United States. Using data on new motion pictures released on DVD between 2006 and 2008, we find the demand for new DVDs is price-inelastic and that DVD sales are counter-cyclical. We find that previous box office success has strong positive effects on DVD sales. Production budget also has a positive effect on DVD sales, albeit indirectly through its effect on box office revenues. Critical acclaim has significant positive effects on both box office revenue and DVD sales, but the effect is smaller in regard to DVDs. There is some evidence to suggest that DVD sales are higher for movies with more sexual content and more violent content and lower for movies with more profanity, but these effects are indirect through the changes in the box office of these movies. We find that sales of R-rated DVDs are not as dependent upon critical acclaim as movies of other ratings, and are thus less risky for movie studios to produce. Our findings provide another explanation for the R-rating puzzle. Springer Science+Business Media, LLC., 2011 DVD nationallicence Motion picture nationallicence Movie nationallicence Box office nationallicence Lang David Department of Economics, California State University Sacramento, 95819-6082, Sacramento, CA, USA aut Switzer David Department of Economics, Saint Cloud State University, 56301-4498, Saint Cloud, MN, USA aut Swartz Brandon Department of Economics, Saint Cloud State University, 56301-4498, Saint Cloud, MN, USA aut Journal of Cultural Economics Springer US; http://www.springer-ny.com 35/4(2011-11-01), 267-286 0885-2545 35:4<267 2011 35 10824 https://doi.org/10.1007/s10824-011-9149-z text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10824-011-9149-z text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Lang David Department of Economics, California State University Sacramento, 95819-6082, Sacramento, CA, USA aut NATIONALLICENCE 700 1- Switzer David Department of Economics, Saint Cloud State University, 56301-4498, Saint Cloud, MN, USA aut NATIONALLICENCE 700 1- Swartz Brandon Department of Economics, Saint Cloud State University, 56301-4498, Saint Cloud, MN, USA aut NATIONALLICENCE 773 0- Journal of Cultural Economics Springer US; http://www.springer-ny.com 35/4(2011-11-01), 267-286 0885-2545 35:4<267 2011 35 10824 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer