caa a22 4500 445871725 CHVBK 20180317145513.0 cr unu---uuuuu 170323e20110501xx s 000 0 eng 10.1007/s10824-011-9140-8 doi (NATIONALLICENCE)springer-10.1007/s10824-011-9140-8 Suárez-Vázquez Ana Business Department, University of Oviedo, Avda. del Cristo s/n, 33071, Oviedo, Spain aut Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach [Elektronische Daten] [Ana Suárez-Vázquez] Most research into the film industry focuses on aggregate level market analysis of a range of devices used by the industry to ensure the success of its films. In contrast, in this paper, we experimentally test how individual cinema-goers are influenced by two variables that have aroused considerable interest in the literature: critical reviews and the role of box office stars. As regards the former, the results of our experiment indicate that negative reviews by film critics are cues that affect cinema-goers' pre-film assessment of a film yet fail to exert any effect on post-film assessment. As regards the latter, a cast of box office stars is not seen to be an indication of quality per se for our experimental subjects. Nor do box office stars help to mitigate the potential effects of negative reviews. Springer Science+Business Media, LLC., 2011 Motion pictures nationallicence Star power nationallicence Critics nationallicence Journal of Cultural Economics Springer US; http://www.springer-ny.com 35/2(2011-05-01), 119-135 0885-2545 35:2<119 2011 35 10824 https://doi.org/10.1007/s10824-011-9140-8 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10824-011-9140-8 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Suárez-Vázquez Ana Business Department, University of Oviedo, Avda. del Cristo s/n, 33071, Oviedo, Spain aut NATIONALLICENCE 773 0- Journal of Cultural Economics Springer US; http://www.springer-ny.com 35/2(2011-05-01), 119-135 0885-2545 35:2<119 2011 35 10824 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer