caa a22 4500 445890649 CHVBK 20180317145615.0 cr unu---uuuuu 170323e20110701xx s 000 0 eng 10.1007/s11116-011-9336-y doi (NATIONALLICENCE)springer-10.1007/s11116-011-9336-y Importance of traveler attitudes in the choice of public transportation to work: findings from the Regional Transportation Authority Attitudinal Survey [Elektronische Daten] [Yasasvi Popuri, Kimon Proussaloglou, Cemal Ayvalik, Frank Koppelman, Aimee Lee] The commute mode choice decision is one of the most fundamental aspects of daily travel. Although initial research in this area was limited to explaining mode choice behavior as a function of traveler socioeconomics, travel times, and costs, subsequent studies have included the effect of traveler attitudes and perceptions. This paper extends the existing body of literature by examining public transit choice in the Chicago area. Data from a recent Attitudinal Survey conducted by the Regional Transportation Authority (RTA) in Northeastern Illinois were used to pursue three major steps. First, a factor analysis methodology was used to condense scores on 23 statements related to daily travel into six factors. Second, the factor scores on these six dimensions were used in conjunction with traveler socioeconomics, travel times, and costs to estimate a binary logistic regression of public transit choice. Third, elasticities of transit choice to the six factors were computed, and the factors were ranked in decreasing order of these elasticities. The analysis provided two major findings. First, from a statistical standpoint, the attitudinal factors improved the intuitiveness and goodness-of-fit of the model. Second, from a policy standpoint, the analysis indicated the importance of word-of-mouth publicity in attracting new riders, as well as the need for a marketing message that emphasizes the lower stress level and better commute time productivity due to transit use. Springer Science+Business Media, LLC., 2011 Mode choice nationallicence Public transportation nationallicence Attitudes and perceptions nationallicence Factor analysis nationallicence Logistic regression nationallicence Elasticities nationallicence Popuri Yasasvi Cambridge Systematics, Inc., 115 South LaSalle Street, Suite 2200, 60603, Chicago, IL, USA aut Proussaloglou Kimon Cambridge Systematics, Inc., 115 South LaSalle Street, Suite 2200, 60603, Chicago, IL, USA aut Ayvalik Cemal Cambridge Systematics, Inc., 115 South LaSalle Street, Suite 2200, 60603, Chicago, IL, USA aut Koppelman Frank Midwest System Sciences, Inc., 1122 Hinman Avenue, 60202, Evanston, IL, USA aut Lee Aimee Strategic and Long-Range Planning, RTA, 175 West Jackson Blvd, Suite 1550, 60604, Chicago, IL, USA aut Transportation Springer US; http://www.springer-ny.com 38/4(2011-07-01), 643-661 0049-4488 38:4<643 2011 38 11116 https://doi.org/10.1007/s11116-011-9336-y text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11116-011-9336-y text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Popuri Yasasvi Cambridge Systematics, Inc., 115 South LaSalle Street, Suite 2200, 60603, Chicago, IL, USA aut NATIONALLICENCE 700 1- Proussaloglou Kimon Cambridge Systematics, Inc., 115 South LaSalle Street, Suite 2200, 60603, Chicago, IL, USA aut NATIONALLICENCE 700 1- Ayvalik Cemal Cambridge Systematics, Inc., 115 South LaSalle Street, Suite 2200, 60603, Chicago, IL, USA aut NATIONALLICENCE 700 1- Koppelman Frank Midwest System Sciences, Inc., 1122 Hinman Avenue, 60202, Evanston, IL, USA aut NATIONALLICENCE 700 1- Lee Aimee Strategic and Long-Range Planning, RTA, 175 West Jackson Blvd, Suite 1550, 60604, Chicago, IL, USA aut NATIONALLICENCE 773 0- Transportation Springer US; http://www.springer-ny.com 38/4(2011-07-01), 643-661 0049-4488 38:4<643 2011 38 11116 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer