caa a22 4500 463198018 CHVBK 20180406164928.0 cr unu---uuuuu 170326e20070601xx s 000 0 eng 10.1007/s10869-007-9037-x doi (NATIONALLICENCE)springer-10.1007/s10869-007-9037-x Burns David Department of Marketing, Williams College of Business, Xavier University, 3800 Victory Parkway, 45207, Cincinnati, OH, USA aut Toward An Explanatory Model of Innovative Behavior [Elektronische Daten] [David Burns] Research on innovative behavior has persistently focused on determining the correlations between numerous demographic and psychographic variables and specific external actions. Unfortunately, such research has consistently produced unreliable results. A preferred alternative to this line of research is an analysis of the causes of innovative behavior with the objective of understanding the process underlying this activity. A framework is proposed for examining innovative behavior based upon a comprehensive model of variety seeking, of which innovative behavior is one outcome. The framework attempts to depict the causes of, the processes involved, and the outcomes of variety seeking, particularly as it relates to innovative behavior. A number of propositions are presented. Springer Science+Business, LCC, 2007 innovative behavior nationallicence variety seeking nationallicence new products nationallicence uniqueness seeking nationallicence sensation seeking nationallicence Journal of Business and Psychology Kluwer Academic Publishers-Plenum Publishers; http://www.springer-ny.com 21/4(2007-06-01), 461-488 0889-3268 21:4<461 2007 21 10869 https://doi.org/10.1007/s10869-007-9037-x text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10869-007-9037-x text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Burns David Department of Marketing, Williams College of Business, Xavier University, 3800 Victory Parkway, 45207, Cincinnati, OH, USA aut NATIONALLICENCE 773 0- Journal of Business and Psychology Kluwer Academic Publishers-Plenum Publishers; http://www.springer-ny.com 21/4(2007-06-01), 461-488 0889-3268 21:4<461 2007 21 10869 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer