caa a22 4500 463198123 CHVBK 20180406164928.0 cr unu---uuuuu 170326e20070901xx s 000 0 eng 10.1007/s10869-007-9044-y doi (NATIONALLICENCE)springer-10.1007/s10869-007-9044-y The Influence of Perceived Product Risk on Consumers' e-Tailer Shopping Preference [Elektronische Daten] [Pradeep Korgaonkar, Eric Karson] Increasingly, retailers are combining Internet and store based operations to become "multi-channel” as they attempt to attract and retain customers. This study investigates how the type and level of perceived product risk (specifically economic and psychosocial risk) influence patronage preference for shopping from three types of e-tailers. The e-tailer formats studied are: pure play e-tailers (e.g., Overstock.com), value-oriented store based e-tailers (e.g., Wal-Mart.com), and prestigious store based e-tailers (e.g., Bloomingdales.com). The hypotheses, based upon prior research in the area of perceived product risk, show that type and level of risk do matter. Further, e-tailers linked with prestigious stores have an advantage over both other e-tailer types. Results also show an interaction between perceived product risk and the e-tail format. Based on samples from the Northeast and Southeast USA, the results are found to be similar in these diverse regions, improving the generalizability of the findings. Springer Science + Business Media, LLC, 2007 Risk nationallicence Internet nationallicence e-Tailing nationallicence Online shopping nationallicence Store patronage nationallicence Korgaonkar Pradeep College of Business, Florida Atlantic University, University Tower, 220 S.E. 2nd Avenue, 33301, Fort Lauderdale, FL, USA aut Karson Eric Department of Marketing, Villanova School of Business, Villanova University, 19085-1678, Villanova, PA, USA aut Journal of Business and Psychology Springer US; http://www.springer-ny.com 22/1(2007-09-01), 55-64 0889-3268 22:1<55 2007 22 10869 https://doi.org/10.1007/s10869-007-9044-y text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s10869-007-9044-y text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Korgaonkar Pradeep College of Business, Florida Atlantic University, University Tower, 220 S.E. 2nd Avenue, 33301, Fort Lauderdale, FL, USA aut NATIONALLICENCE 700 1- Karson Eric Department of Marketing, Villanova School of Business, Villanova University, 19085-1678, Villanova, PA, USA aut NATIONALLICENCE 773 0- Journal of Business and Psychology Springer US; http://www.springer-ny.com 22/1(2007-09-01), 55-64 0889-3268 22:1<55 2007 22 10869 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer