caa a22 4500 465761305 CHVBK 20180323111900.0 cr unu---uuuuu 170327e19900601xx s 000 0 eng 10.1007/BF02372412 doi (NATIONALLICENCE)springer-10.1007/BF02372412 Madu Christian Lubin Graduate School of Business, Pace University, New York aut Cognitive mapping in technology transfer [Elektronische Daten] [Christian Madu] Frequent tensions continue to plague the operations of multinational corporations (MNCs) in less-developed countries (LDCs). Accusations of insensitivity and heed-lessness toward the needs and aspirations of LDCs are commonplace. In this writer's opinion, negative perceptions of the MNCs' operations result in part from differing "world views” between the two groups that are frequently overlooked in strategy formulation. This paper is an attempt to demonstrate that productive, culturally sensitive strategies can be formulated if MNCs use a multiple-perspective approach in their relationships with LDCs. To illustrate this, cognitive mapping is used to analyze the MNCs' decisionmaking behavior. Use of this process should provide MNCs with an opportunity to evaluate the consequences of their actions, the prospect of more effective strategies emerges. Technology Transfer Society, 1990 The Journal of Technology Transfer Kluwer Academic Publishers 15/3(1990-06-01), 33-39 0892-9912 15:3<33 1990 15 10961 https://doi.org/10.1007/BF02372412 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02372412 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Madu Christian Lubin Graduate School of Business, Pace University, New York aut NATIONALLICENCE 773 0- The Journal of Technology Transfer Kluwer Academic Publishers 15/3(1990-06-01), 33-39 0892-9912 15:3<33 1990 15 10961 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer