caa a22 4500 465817408 CHVBK 20180323112126.0 cr unu---uuuuu 170327e19900301xx s 000 0 eng 10.1007/BF00382644 doi (NATIONALLICENCE)springer-10.1007/BF00382644 Wicks Andrew 500 Emmett St., Apt. F5, Charlottesville, Va., USA aut Norman Bowie and Richard Rorty on multinationals: Does business ethics need ‘metaphysical comfort?' [Elektronische Daten] [Andrew Wicks] Norman Bowie wrote an article on the moral obligations of multinational corporations in 1987. This paper is a response to Bowie, but more importantly, it is designed to articulate the force and substance of the pragmatist philosophy developed by Richard Rorty. In his article, Bowie suggested that "moral universalism' (which he endorses) is the only credible method of doing business ethics across cultures and that "cultural relativism' and ‘ethnocentrism' are not. Bowie, in a manner surprisingly common among contemporary philosophers, lumps Rorty into a ‘bad guy' category without careful analysis of his philosophy and ascribes to him views which clearly do not fit. I attempt to provide both a more careful articulation of Rorty's views, and to use his pragmatism to illustrate an approach to business ethics which is more fruitful than Bowie's. This brand of philosophy follows the Enlightenment spirit of toleration and attempts to set aside questions of ‘Truth,' whether religious or philosophical, and have ethics centered around what James called ‘that which is good in the way of belief.' Rather than looking for ‘metaphysical foundations' or some type of external justification, ethicists perform their craft from within the cultural traditions, narratives and practices of their society. Kluwer Academic Publishers, 1990 Journal of Business Ethics Kluwer Academic Publishers 9/3(1990-03-01), 191-200 0167-4544 9:3<191 1990 9 10551 https://doi.org/10.1007/BF00382644 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00382644 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Wicks Andrew 500 Emmett St., Apt. F5, Charlottesville, Va., USA aut NATIONALLICENCE 773 0- Journal of Business Ethics Kluwer Academic Publishers 9/3(1990-03-01), 191-200 0167-4544 9:3<191 1990 9 10551 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer