caa a22 4500 465817726 CHVBK 20180323112127.0 cr unu---uuuuu 170327e19900201xx s 000 0 eng 10.1007/BF00382658 doi (NATIONALLICENCE)springer-10.1007/BF00382658 Mulligan Thomas School of Business Administration, Brock University, L2S 3A1, St. Catharines, Ontario, Canada aut Justifying moral initiative by business, with rejoinders to Bill Shaw and Richard Nunan [Elektronische Daten] [Thomas Mulligan] In this paper I respond to separate criticisms by Bill Shaw (JBE, July 1988) and Richard Nunan (JBE, December 1988) of my paper "A Critique of Milton Friedman's Essay ‘The Social Responsibility of Business Is to Increase Its Profits'” (JBE, August 1986). Professors Shaw and Nunan identify several points where my argument could benefit from clarification and improvement. They also make valuable contributions to the discussion of the broad issue area of whether and to what extent business should exercise moral initiative. My objectives are (1) to show, with the aid of examples (inspired by Shaw) and the addition of one point of correction (inspired by Nunan), that my disapproving critique of Friedman's famous argument remains sound, (2) to show that Professor Shaw's argument contains serious problems, and (3) to build on the base laid by my critics by developing important reasons why business should exercise moral initiative. Kluwer Academic Publishers, 1990 Journal of Business Ethics Kluwer Academic Publishers 9/2(1990-02-01), 93-103 0167-4544 9:2<93 1990 9 10551 https://doi.org/10.1007/BF00382658 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00382658 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Mulligan Thomas School of Business Administration, Brock University, L2S 3A1, St. Catharines, Ontario, Canada aut NATIONALLICENCE 773 0- Journal of Business Ethics Kluwer Academic Publishers 9/2(1990-02-01), 93-103 0167-4544 9:2<93 1990 9 10551 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer