caa a22 4500 465821901 CHVBK 20180323112137.0 cr unu---uuuuu 170327e19900301xx s 000 0 eng 10.1007/BF00844314 doi (NATIONALLICENCE)springer-10.1007/BF00844314 Geer Daniel aut Adopting a marketing orientation: Marketing made accessible to dance/movement therapists [Elektronische Daten] [Daniel Geer] Current marketing theory is presented as it applies to the dance/movement therapy profession. The need to make marketing accessible to all dance/movement therapists and the need for the use of a total marketing program by the American Dance Therapy Association (ADTA) are argued. Marketing and its major concepts are defined primarily using Phillip Kotler's marketing for nonprofits, orientation. The marketing process is presented in a step-by-step format with the intention that it would be usable by dance/movement therapists with little marketing background. A sample plan using the marketing process to develop the use of dance/movement therapy services with Acquired Immune Deficiency Syndrome (AIDS) and AIDS-related populations is included to further illustrate the process. Recommendations are made for implementation of marketing relative to the theory presented. American Dance Therapy Association, 1990 American Journal of Dance Therapy Kluwer Academic Publishers 12/1(1990-03-01), 45-59 0146-3721 12:1<45 1990 12 10465 https://doi.org/10.1007/BF00844314 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00844314 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Geer Daniel aut NATIONALLICENCE 773 0- American Journal of Dance Therapy Kluwer Academic Publishers 12/1(1990-03-01), 45-59 0146-3721 12:1<45 1990 12 10465 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer