caa a22 4500 467979626 CHVBK 20180323112515.0 cr unu---uuuuu 170328e19901201xx s 000 0 eng 10.1007/BF02729763 doi (NATIONALLICENCE)springer-10.1007/BF02729763 The conceptualization and measurement of product usage [Elektronische Daten] [S. Ram, Hyung-Shik Jung] The purpose of this research is to identify the key conceptual dimensions of product usage, and to develop reliable and valid measures of product usage. Two different methods (a self-report questionnaire and a diary study), two samples, and four consumer durables have been used to develop the measures of usage. The results suggest that usage frequency and usage variety are two critical dimensions of product usage, and that the measures developed in this study for each dimension have high convergent and discriminant validity. The study highlights the importance of investigating usage in the post-purchase context, and helps to identify issues for future research. Academy of Marketing Science, 1990 Ram S. University of Arizona, Arizona, USA aut Jung Hyung-Shik University of Arizona, Arizona, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/1(1990-12-01), 67-76 0092-0703 18:1<67 1990 18 11747 https://doi.org/10.1007/BF02729763 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02729763 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Ram S. University of Arizona, Arizona, USA aut NATIONALLICENCE 700 1- Jung Hyung-Shik University of Arizona, Arizona, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/1(1990-12-01), 67-76 0092-0703 18:1<67 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer