caa a22 4500 467979685 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19901201xx s 000 0 eng 10.1007/BF02729767 doi (NATIONALLICENCE)springer-10.1007/BF02729767 Marketing and the law [Elektronische Daten] [René Sacasas, Anita Cava] Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing's overall legal environment, including its governing case law, regulatory statutes and future trends, is essential. These reviews will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal factor. Academy of Marketing Science, 1990 Sacasas René University of Miami, USA aut Cava Anita University of Miami, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/1(1990-12-01), 99-100 0092-0703 18:1<99 1990 18 11747 https://doi.org/10.1007/BF02729767 text/html Onlinezugriff via DOI 1 brief-communication jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02729767 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Sacasas René University of Miami, USA aut NATIONALLICENCE 700 1- Cava Anita University of Miami, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/1(1990-12-01), 99-100 0092-0703 18:1<99 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence SWISSBIB 462465888 BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer