caa a22 4500 467979693 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19901201xx s 000 0 eng 10.1007/BF02729761 doi (NATIONALLICENCE)springer-10.1007/BF02729761 Bowen John University of Houston, Houston, USA aut Development of a taxonomy of services to gain strategic marketing insights [Elektronische Daten] [John Bowen] A theme emerging in the services marketing literature indicates that services marketers should look beyond their own industry boundaries to gain marketing insight. A number of conceptual typologies for grouping services have been developed. However, none of these conceptualizations have been studied empirically. This article presents an empirically based taxonomy, developed through cluster analysis of consumer's perceptions of services. The results of the study offer several insights into strategic marketing for service marketers. Academy of Marketing Science, 1990 Journal of the Academy of Marketing Science Springer-Verlag 18/1(1990-12-01), 43-49 0092-0703 18:1<43 1990 18 11747 https://doi.org/10.1007/BF02729761 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02729761 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Bowen John University of Houston, Houston, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/1(1990-12-01), 43-49 0092-0703 18:1<43 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer