caa a22 4500 467979723 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900601xx s 000 0 eng 10.1007/BF02726470 doi (NATIONALLICENCE)springer-10.1007/BF02726470 Perceived conduct and professional ethics among marketing faculty [Elektronische Daten] [J. Mason, William Bearden, Lynne Richardson] This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur? What practices are most severe? How do these beliefs vary by faculty rank and size and type of school? Implications for both the improvement of marketing education and for future research are provided. Academy of Marketing Science, 1990 Mason J. The University of Alabama-Birmingham, Birmingham, Alabama, USA aut Bearden William University of South Carolina, South Carolina, USA aut Richardson Lynne The University of Alabama-Birmingham, Birmingham, Alabama, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/3(1990-06-01), 185-197 0092-0703 18:3<185 1990 18 11747 https://doi.org/10.1007/BF02726470 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02726470 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Mason J. The University of Alabama-Birmingham, Birmingham, Alabama, USA aut NATIONALLICENCE 700 1- Bearden William University of South Carolina, South Carolina, USA aut NATIONALLICENCE 700 1- Richardson Lynne The University of Alabama-Birmingham, Birmingham, Alabama, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/3(1990-06-01), 185-197 0092-0703 18:3<185 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer