caa a22 4500 467979731 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900601xx s 000 0 eng 10.1007/BF02726472 doi (NATIONALLICENCE)springer-10.1007/BF02726472 Mascarenhas Oswald University of Detroit, Detroit, USA aut An emprical methodology for the ethical assessment of marketing phenomena such as casino gambling [Elektronische Daten] [Oswald Mascarenhas] The methodology proposed here exemplifies how psychometric measures can be dovetailed to assess ethical dimensions of social marketing phenomena such as legalized casino gambling. Three traditional ethical theories—Deontology, Teleology, and Distributional Justice—are incorporated in the methodology design. Reactions of metro household-heads to legalizing casino gambling in their city were obtained from an existing metro panel. A pro-gambling attitudinal scale developed for this purpose, and tested for its reliability, discriminant and nomological validity, was the basis for deriving valid and insightful teleological and distributive assessment measures. As expected, casino gamblers and gamers obtained higher pro-gambling scores than non-gamblers. While teleological and deontological justifications of casino gambling were decisively low, distributive-justice related conditional acceptance of casino gambling was higher. Academy of Marketing Science, 1990 Journal of the Academy of Marketing Science Springer-Verlag 18/3(1990-06-01), 209-220 0092-0703 18:3<209 1990 18 11747 https://doi.org/10.1007/BF02726472 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02726472 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Mascarenhas Oswald University of Detroit, Detroit, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/3(1990-06-01), 209-220 0092-0703 18:3<209 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer