caa a22 4500 46797974X CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900601xx s 000 0 eng 10.1007/BF02726475 doi (NATIONALLICENCE)springer-10.1007/BF02726475 Social responsibility and personal success: A research note [Elektronische Daten] [Shelby Hunt, Pamela Kiecker, Lawrence Chonko] Views of corporate social responsibility recognize thatindividual decision makers are key to implementing socially responsible programs and that it is difficult to ask executives to act in a socially responsible manner if such actions have a negative impact on personal success. Using a sample of more than 300 advertising executives, the compatibility of social responsibility and personal success are explored by examining the relationship between social responsibility and advertising executives' incomes and titles. Findings indicate that neither penalties nor rewards accrue to advertising executives for socially responsible actions. Implications for executives wanting their organizations to be viewed as socially responsible are discussed. Academy of Marketing Science, 1990 Hunt Shelby Texas Tech University, Texas, USA aut Kiecker Pamela Texas Tech University, Texas, USA aut Chonko Lawrence Baylor University, Waco, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/3(1990-06-01), 239-244 0092-0703 18:3<239 1990 18 11747 https://doi.org/10.1007/BF02726475 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02726475 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Hunt Shelby Texas Tech University, Texas, USA aut NATIONALLICENCE 700 1- Kiecker Pamela Texas Tech University, Texas, USA aut NATIONALLICENCE 700 1- Chonko Lawrence Baylor University, Waco, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/3(1990-06-01), 239-244 0092-0703 18:3<239 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer