caa a22 4500 467979812 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723921 doi (NATIONALLICENCE)springer-10.1007/BF02723921 A note on marketing and the corporate annual report: 1930-1950 [Elektronische Daten] [Cornelia Dröge, Richard Germain, Diane Halstead] During 1930-1950, the purpose and content of corporate annual reports were vigorously debated in the business press. Using these writings as a case file, this research presents evidence that contradicts the received view that the Marketing Era post-dates 1950. The evidence strongly suggests that the reports themselves were marketed. Target audiences were identified and researched, and their needs and desires were respected in content, design, and distribution decisions. Furthermore, the debate over the reports' substantive content suggests that both product/service marketing and social marketing were pervasive before 1950. *** DIRECT SUPPORT *** A00BV057 00011 Academy of Marketing Science, 1990 Dröge Cornelia Michigan State University, East Lansing, USA aut Germain Richard Oklahoma State University, Alva, USA aut Halstead Diane University of Kentucky, Kentucky, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 355-364 0092-0703 18:4<355 1990 18 11747 https://doi.org/10.1007/BF02723921 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723921 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Dröge Cornelia Michigan State University, East Lansing, USA aut NATIONALLICENCE 700 1- Germain Richard Oklahoma State University, Alva, USA aut NATIONALLICENCE 700 1- Halstead Diane University of Kentucky, Kentucky, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 355-364 0092-0703 18:4<355 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer