caa a22 4500 467979839 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723911 doi (NATIONALLICENCE)springer-10.1007/BF02723911 Historical research in marketing: Retrospect and prospect [Elektronische Daten] [D. Jones, David Monieson] The history of historical research in marketing is reviewed as background to an examination of the state of the art. We focus on the major current contributors to historical research in marketing, their recent works, and opinions about future prospects for this field. Academy of Marketing Science, 1990 Jones D. University of Prince Edward Island, Charlottetown, USA aut Monieson David Queen' s University, Kingston, Ontario aut Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 269-278 0092-0703 18:4<269 1990 18 11747 https://doi.org/10.1007/BF02723911 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723911 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Jones D. University of Prince Edward Island, Charlottetown, USA aut NATIONALLICENCE 700 1- Monieson David Queen' s University, Kingston, Ontario aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 269-278 0092-0703 18:4<269 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer