caa a22 4500 467979847 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723914 doi (NATIONALLICENCE)springer-10.1007/BF02723914 Savitt Ronald The University of Vermont, Burlington, USA aut Pre-aldersonian antecedents to macromarketing: Insights from the textual literature [Elektronische Daten] [Ronald Savitt] The article examines the major antecedents to the systemic perspective of macromarketing from the 1920s to the period before Alderson's work. Major developments are presented and evaluated in an approach advocated by Kuhn. The paper draws on the textual literature. Academy of Marketing Science, 1990 Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 293-301 0092-0703 18:4<293 1990 18 11747 https://doi.org/10.1007/BF02723914 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723914 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Savitt Ronald The University of Vermont, Burlington, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 293-301 0092-0703 18:4<293 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer