caa a22 4500 467979871 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723912 doi (NATIONALLICENCE)springer-10.1007/BF02723912 Morris David University of New Haven, New Haven, USA aut The railroad and movie industries: Were they myopic? [Elektronische Daten] [David Morris] In the United States, regulation prevented the railroad and film industries from responding successfully to the demands of the marketplace. Both industries did attempt to move into other industries, but were blocked by government regulations. The prevailing belief among marketing scholars that the rail and film companies were myopic cannot be substantiated by historic evidence. Academy of Marketing Science, 1990 Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 279-283 0092-0703 18:4<279 1990 18 11747 https://doi.org/10.1007/BF02723912 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723912 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Morris David University of New Haven, New Haven, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 279-283 0092-0703 18:4<279 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer