caa a22 4500 467979898 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723917 doi (NATIONALLICENCE)springer-10.1007/BF02723917 Fullerton Ronald Southeastern Massachusetts University, Dartmouth, USA aut The art of marketing research: Selections from Paul F. Lazarsfeld's "Shoe Buying in Zurich” (1933) [Elektronische Daten] [Ronald Fullerton] The market research studies done in Central Europe by Paul F. Lazarsfeld's Institute for Economic Psychology from 1926-1933 are unheralded classics of market analysis. Prefiguring today's "post-modernist” inquiry, they probe consumers' behavior with astonishing depth, power, and sensitivity. A translation of major sections from one report is presented here with an introductory commentary. Academy of Marketing Science, 1990 Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 319-327 0092-0703 18:4<319 1990 18 11747 https://doi.org/10.1007/BF02723917 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723917 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Fullerton Ronald Southeastern Massachusetts University, Dartmouth, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 319-327 0092-0703 18:4<319 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer